Build your Brand through Instagram Marketing

Building a brand is not an easy task and at the same time maintaining stability and continuously carrying your business forward is also a difficult thing to manage for all the businesses. So in this post, I will walk you through the way from where and how you can build your brand with the solid power of Instagram marketing. This is an introductory post which is mainly for beginners and deliberately does not cover the practical aspect but I highly recommend you to not skip any of the basics since if you don't know the basics and your foundation will always remain weak and chances are high that you may not succeed in growing your Instagram account.

 Instagram business or brand stats are much better than any other social media marketing stats. Over 30 million brands have their accounts on Instagram but among these out of the top 100 brands in the world, 90 brands are using Instagram marketing to market their products and services. Not only this in the United States 96 percent of the fashion brands promote their products widely on Instagram. When we compared this marketing strategy with Facebook, Pinterest, and Twitter engagement rate is 10 times, 54 times, and 84 times higher respectively. When you plan for marketing on Instagram you should make use of your own branded hashtags. According to a report from Instagram, it states that 65 percent of the users discover and get to know about new products on Instagram.

This is the most ideal and perfect time for you to start Instagram marketing to grow your followers and customers for your business. These facts provided are to show how important it is to build a brand on Instagram. If you or your business brand is not already on Instagram then you are clearly missing out on something that you should not. Therefore, I urge and highly recommend you to join Instagram for yourself or your business account as soon as you can and experience the other side which is full of opportunities and growth that is not yet visible to you.

Moving ahead, targeting the emotions of your customers is considered to be the best Instagram marketing strategy. With this great strategy, you can make your audience,-

1. Discover your brand
2. Remember you and your business.
3. Share the content you post with their followers
4. Buy any product or service you are offering.

Giving direct sales pitches or using any other related forms and practices of marketing that may be working on other social media platforms will not target a considerable amount of customers for you and it will not work on Instagram. Therefore on Instagram, one of the many best strategies to connect with your target audience is by using emotions and feelings to connect with them. You have to create such campaigns that create a sense of belonging in your target audience and the advertisement should be framed in such a way that they fulfill these objectives. The whole process should be linked to a story that you must create to target emotions and converting them as your buyers. The desired outcome to achieve is that you are not excessively promoting with the typical sales pitch and rather your customers decide with their hearts, emotions, and feelings since you are building emotionally connect with them. I hope by now you are clear about the importance of Instagram branding and a basic understanding as to what kind of business and marketing strategy you should use on Instagram.