Importance of Instagram Marketing

In this post, I will walk you through why Marketing on Instagram is of such a great significance. But before that, if you are not using Instagram already for your personal or business account then you are missing out on something really big. This is because 2 out of every 3 adults between the age of 18 to 29 years are actively using Instagram on a daily basis. When you do the math, this number is huge for you and especially your budding business. Instagram is considered as the best social media platform when it comes to engagement. The visuals are clean and sophisticated. The content you post on Instagram can provide the complete story you want to communicate by simply looking at it. There is a saying that goes great with Instagram specifically “A picture can speak a thousand words”. So, do you still think, Instagram is not the platform to lay emphasis upon? Yes surely, It is.

Big businesses and brands are actively using Instagram for their number of purposes, whether to highlight the brand's mission and goals, create awareness about their latest product launch campaigns, or even for capturing leads and increasing their sales by a sophisticated display of products and services. Overall Instagram marketing holds the massive potential to scale your business. Now moving on to some facts, that will make you sure why Instagram is something that you should not miss.

1. Instagram User Statistics

As per the Statista, the top 3 leading countries based on Instagram Users are the United States with 110m monthly active users which are expected to reach 121M active users by 2020, Brazil with 66m users and 3rd India with 64 million users. Look at the widest opportunity that you have on Instagram. Among 1 billion + active users and over 60% of the users among this are actively using it daily either on their mobile app or web browser

2. Instagram Usage

On Instagram, more than 100m photos and videos are shared daily, which clocks up to 4.2 Billion Likes every day. Users under the age of 25 years, use Instagram for 32 minutes on a daily average basis. When it comes to videos or IGTV, Instagram shows a significant growth of 80% year-by-year. In addition, there are various features that Instagram is providing to you and when these are combined with the statistics mentioned in this lesson, we will conclude why you should not miss building your brand on Instagram and why Marketing on Instagram needs to be undertaken.

First one is Story.

A story makes full use of Mobile Screen, which offers a detailed and beautiful canvas to businesses. As per Instagram, Instagram stories have 500 million daily active users, and 1 out of 3 most viewed stories are from businesses. But now you might be thinking, stories are even on other social media platforms and majorly they are a part of Snapchat but when it comes to views, Snapchat is also lacking behind by 20% as compared to Instagram.

Second is Carousel posts,

In this, you can add up to 10 photos or videos and a CTA as well, where people can swipe left or right to view additional photos or videos. The main purpose behind such a feature is to:

• Create a step by step illustration on how to use the product
• Market or sell different products at the same time
• Tell a story of your brand in back to back images or videos

Carousel is known for the highest numbers of sales conversion, and this feature any other social media platform is not providing.

3rd is Feedback and Insights

Think like a brand or marketer, it is always good to track what people are talking about your brand. On Instagram, you can keep yourself up to date by tracking useful feedbacks and insights on photos, and videos regarding likes, comments, shares, saved, impression and reach.

Such detailed insights of each and every campaign and post will help you to understand how your followers perceive and engage with your business. And which is why Instagram is also known as the “Goldmine of the Insights”.

4th is Keeping a direct eye on your competitors

As you know every industry is there on Instagram, there are high chances that your competitors are on Instagram as well. So with Instagram Marketing, you can track each and every activity of your competitors in that industry by knowing

• Exactly How are they interacting and engaging with their followers or customers
• What, When, and How often they are publishing new content
• What all communities are talking about your competitors

Overall you can keep a direct track of what practices and marketing strategies your competitors are implementing to boost their account.

To conclude, when you club together all the data and facts, it proves that Instagram Marketing is something that really matters and it is such a wonderful place to grow your existing business and even build a new business from scratch. I am pretty sure that by now you are clear on what makes Instagram, the best available marketing platform to date. In future posts, I will walk you through why Instagram dominates all other social media marketing platforms.